Search retargeting and post-click behavioral targeting is the future of search. The future's here - now - with the launch of Platform A's integrated search marketing platform using Tacoda technology.
Call it Platform A.O.L.
ClickZ's reporting that the use of Tacoda technology will begin in June across the whole Platform A network. That means marketers will have a single software platform for tracking, reporting and delivering, and running behavioral marketing campaigns.
For anyone following innovations in search marketing campaigns, that's exciting news.
We're sure some savvy marketer will be the first to design an award-winning search campaign on Platform AOL.
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!