Late yesterday afternoon, the Wall Street Journal got word of a Microsoft board meeting. And ever since they reported the news, the speculation and rumor mills have been working overtime.
Henry Blodget over at the Silicon Valley Insider got a glimpse of a WSJ story suggesting that MSFT would raise the bid to $32-$33 a share. The story is no longer to be found on the interwebs, which is likely Microsoft's strategy, according to Blodget. The apparent strategy is to get comment out of Yahoo CEO Jerry Yang on whether or not the upped offer would be accepted.
Earlier reports have both shareholders and Yahoo execs saying "I see your $32-33 and raise you a $35-37." This is not likely to please the big wigs from Redmond.
But they may have forced their own hand in the matter when they didn't offer a higher bid sooner. It's the Yahoo-Google deal that likely tipped the scales in favor of Yahoo in the negotiating process.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 5 December to take advantage of Early Bird Rates.