Late yesterday afternoon, the Wall Street Journal got word of a Microsoft board meeting. And ever since they reported the news, the speculation and rumor mills have been working overtime.
Henry Blodget over at the Silicon Valley Insider got a glimpse of a WSJ story suggesting that MSFT would raise the bid to $32-$33 a share. The story is no longer to be found on the interwebs, which is likely Microsoft's strategy, according to Blodget. The apparent strategy is to get comment out of Yahoo CEO Jerry Yang on whether or not the upped offer would be accepted.
Earlier reports have both shareholders and Yahoo execs saying "I see your $32-33 and raise you a $35-37." This is not likely to please the big wigs from Redmond.
But they may have forced their own hand in the matter when they didn't offer a higher bid sooner. It's the Yahoo-Google deal that likely tipped the scales in favor of Yahoo in the negotiating process.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!