As with any emerging marketing medium, advertisers should try to learn from some of the key lessons of those who were willing to blaze the online trail before us, in hopes of not making the same mistakes. In today's Vertical Search column, "Avoid the Pitfalls of Mobile Marketing," local search expert Gregg Stewart shows how the advertising potential of mobile now resembles that of the early days of the Internet, in both variety of search options available and the fragmented nature of the keyword search volume.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!