As with any emerging marketing medium, advertisers should try to learn from some of the key lessons of those who were willing to blaze the online trail before us, in hopes of not making the same mistakes. In today's Vertical Search column, "Avoid the Pitfalls of Mobile Marketing," local search expert Gregg Stewart shows how the advertising potential of mobile now resembles that of the early days of the Internet, in both variety of search options available and the fragmented nature of the keyword search volume.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.