As with any emerging marketing medium, advertisers should try to learn from some of the key lessons of those who were willing to blaze the online trail before us, in hopes of not making the same mistakes. In today's Vertical Search column, "Avoid the Pitfalls of Mobile Marketing," local search expert Gregg Stewart shows how the advertising potential of mobile now resembles that of the early days of the Internet, in both variety of search options available and the fragmented nature of the keyword search volume.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!