Not every CEO understands the value of search engine optimization. Here's one who does: Tom Evans, CEO of Bankrate. In today's Search Engine WarGames column, "CEO Tells Wall St. Why He Invests in SEO," Kevin Heisler outlines Evans' comments to Wall St. analysts explaining why SEO is one key to the company's success.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!