Not every CEO understands the value of search engine optimization. Here's one who does: Tom Evans, CEO of Bankrate. In today's Search Engine WarGames column, "CEO Tells Wall St. Why He Invests in SEO," Kevin Heisler outlines Evans' comments to Wall St. analysts explaining why SEO is one key to the company's success.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!