Yahoo has teamed up with McAfee to develop SearchScan, a new safe search service. Here's what you need to know:
- Provides always-on alerts to users for "risky" sites with security concerns including spyware, adware and other malicious software
- Identifies sites that have shown bad email practices such as flooding user in-boxes with spammy emails
- Available for Yahoo! Search users in the US, Canada, UK, France, Italy, Germany, Australia, New Zealand and Spain
"The new SearchScan feature from Yahoo! Search makes searching the Web even safer than ever before. No other search engine today offers this level of warning before visiting sites that can damage or infect a user's PC and cost them valuable time and money," said Vish Makhijani, senior vice president and general manager of Yahoo! Search. "Through this partnership with McAfee, we can offer users a safer search experience and drive more users to make Yahoo! Search their starting point on the Web."
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.