Understanding how to analyze keywords using a waterfall analysis can give you a great deal of insight into what's happening with your campaign, and bring a sharp focus to the nature of the opportunities available to you. In today's Web Analytics and ROI column, "The Top 3 Reasons PPC Lead Gen Campaigns Miss Volume Targets - Part 2," Eric Enge outlines the steps involved, and the opportunities keyword waterfall analysis can reveal.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!