Understanding how to analyze keywords using a waterfall analysis can give you a great deal of insight into what's happening with your campaign, and bring a sharp focus to the nature of the opportunities available to you. In today's Web Analytics and ROI column, "The Top 3 Reasons PPC Lead Gen Campaigns Miss Volume Targets - Part 2," Eric Enge outlines the steps involved, and the opportunities keyword waterfall analysis can reveal.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.