There are a few ways of controlling what pages of your site share their link love. In today's Link Building column, "Giving Links Away," Sage Lewis explains the concepts of PageRank "sculpting" and siloing: two methods that use the "nofollow" attribute to control which links are counted in search engine ranking algorithms.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.