The LA Times is in the midst of an aggressive online product rollout. If anyone should be able to build solid local content sites, it's newspapers. In today's Vertical Search column, "Black, White, and Blue all Over," local search expert Michael Boland outlines their efforts, noting that it's their game to lose, with a sizeable but quickly closing head start, as publishers across the country sit on their hands.

Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!

