There have been some major missed opportunities in our industry; decisions that must haunt those involved. Arguably the biggest faux pas of our industry came in 1999, when Excite had the opportunity to buy Google for $1 million and refused. In today's SEM Crossfire column, "Yahoo Rejects Microsoft: Worst Decision Ever?," Frank Watson wonders if Yahoo's turn-down of Microsoft's offer could trump it?

Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!

