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Social Networking on Mobile Phones is Hot in the UK

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Nielsen has released data showing the popularity of social networks being used via mobile phones in the UK. Here are three key takeaway points:

  • Almost half (44%) of UK mobile phone subscribers belong to an online social network. Of this group, one in four (25%) use their mobile phone for social networking-related activities
  • Around 812,000 Britons each month, or 1.7% of all UK mobile subscribers, visited a social networking website using their mobile during the first quarter of 2008
  • Facebook is the most popular site for mobile social networking, being visited by over half a million Britons (557,000) from their mobiles, or 9% of all UK Mobile Internet subscribers

Kent Ferguson, Client Services Manager, Nielsen Mobile had this to say about the data: “Social networking is already a global phenomenon, and mobile could be the next big thing in the space. Large numbers of people are interacting with their social networking profiles while they're on the move. There could be increased consumer demand for mobile social networking driven by the flat fee price plans offered by the leading operators that give subscribers unlimited mobile Internet access.”

So what do you think? Are social media and mobile phones colliding? Leave a comment and let us know!


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