Visitors will arrive at your Web site with their own needs, perspectives, and emotions. In today's By the Numbers column, "Emotional Motivators in Landing Page Optimization," Tim Ash explains that since you don't know much about them individually, you can influence them collectively with the design of your site.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!