Social media sites like MySpace or Facebook, and even long-standing social media tools like blogs remain a mystery to many large organizations. In today's Enterprise Search Marketing column, "Social Media Marketing in an Enterprise Environment," Aaron Shear explains how that's all beginning to change, as more big businesses find ways to incorporate these elements into their overall marketing strategy.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!