Social media sites like MySpace or Facebook, and even long-standing social media tools like blogs remain a mystery to many large organizations. In today's Enterprise Search Marketing column, "Social Media Marketing in an Enterprise Environment," Aaron Shear explains how that's all beginning to change, as more big businesses find ways to incorporate these elements into their overall marketing strategy.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!