CEOs need to invest in search engine optimization. Perhaps no company knows that better than WebMD. In today's Search Engine WarGames column, "WebMD CEO Fights Off Google Health Virus with SEO," Kevin Heisler looks at ways WebMD is using SEO to drive traffic to their site, and to lessen the additional pressure from the launch of Google Health.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.