Search Engine Strategies Toronto has just added three more conference sessions to the agenda. While attendees can only attend one of the three sessions, because they are being held concurrently, each one is aimed at a different point in the learning curve.
For Beginners: The "Get Me Up to Speed" Track
If you have never attended a Search Engine Strategies event before, plan on attending the "Get Me Up to Speed" track. Then, from 4:15 to 5:30 p.m. on Tuesday, June 17, consider going to the "Meet the Crawlers" session.
Okay, so the title of the session sounds like a scene from Indiana Jones and the Temple of Doom. But, we're not talking about those kinds of creepy crawlers.
We're talking about the search engine spiders that crawl around the internet collecting information about Web sites to insert into their index. Come to think of it, that does sound pretty creepy.
Nevertheless, this session will feature representatives from major crawler-based search engines, who will cover how to submit and feed them content, with plenty of Q&A time to cover issues related to ranking well and being indexed.
Intermediate: The "Practical & Actionable" Track
Alumni of last year's Search Engine Strategies Toronto will want to attend this year's "Practical & Actionable" track. Most of the sessions are brand new.
And, even ones like "Beyond Linkbait: Getting Authoritative Online Mentions," which is back by popular demand, will feature content that is 83% new.
How can I be so certain? Well, Joe Thornley, Chairman and CEO of Thornley Fallis Communications & 76design, will be speaking at this session for the first time. And, while I spoke at this session at SES Toronto 2007, only four of the dozen slides that I'm planning to present will be repeats.
In fact, the session description says, "Link building is crucial, but linkbait tactics that worked this year may not be as effective next year." How true.
That's why this session will focus on the underlying quality, as well as ingenuity needed to get other Web sites to link to you early and often. And it will also explain how you should approach journalists, bloggers, and other authoritative sources to enhance your company's online reputation – whether or not you get links.
Now, the panel at Search Engine Strategies Toronto will have to work overtime to top some of the success stories that were shared during a similar session at SES New York back in March.
How can I be so certain? Because I was in the audience – with my jaw on the floor – when Sally Falkow of Expansion Plus told the story of HerRoom.com, which had a series of videos on their site that show how effective various makes of sports bras are at reducing breast movement while exercising.
Rather than get into trouble trying to explain what Sally said, just watch my video interview with her below.
The Sports Bra Test - Beyond Linkbait With Sally Falkow
For Experts: The "Advanced" Track
Finally, even if you're already an expert link builder who has attended every Search Engine Strategies conference held in Toronto since 2004, there's a new, new session for you in the "Advanced" track.
It's entitled, "Twitter: Ultimate Time Waster, or Great Tool?"
With micro-blogging taking the world by storm, should you be incorporating Twitter? Is it worth it? And, even if you do Tweet, how many followers do you have? How many do you want?
You can hear from experts in the field on the latest in social connecting and marketing. The speakers will be:
- David Snyder, Search Strategist & Marketer, JRDunn,
- Lee Odden, CEO, TopRank Online Marketing, and
- Chris Winfield, President, 10e20, LLC.
I know, I know, this session looks like the perfect candidate for "buzzword bingo." But, remember this: It is being held at SES Toronto first. Attendees of Search Engine Strategies San Jose will just have to wait for their turn at this new topic.
So, now there's an extra reason to attend SES Toronto, which is being held June 16-18. And, if you decide to register before Friday, May 30, you can save $150 CAD on a Platinum Passport through the Early Bird Special.
That's 75 Toonies, which – as Yogi Berra would say – "is just as good as money."
See you at Search Engine Strategies Toronto.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.