Yandex the leading search engine in Russia - bigger than Google in that country which is a global rarity - announced it will have an IPO later this year, Reuters reported.
If they were every to link with Baidu - another engine that dominates Google, but in China - they could grab the international traffic online marketers are started to see the great value in.
While Google CEO Eric Schmidt sees Google biggest threat as being internal, as Fortune reported, if they overlook the growth of alternative engines outside of the US they could have a lot more problems.
Add Yahoo Japan's dominance and three of the biggest overseas markets are not Google controlled.
Now if I can get rid of my Yahoo stock without a loss before the IPO I am in!
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!