SEO News

Spending on Mobile Search Ads to Reach $2bn by 2013

by , Comments

Juniper Research has released data about search ad spending in the mobile market. Here's what you need to know.

  • 2008 mobile search adspend will reach $445 million, which is 34% of total mobile adspend.
  • Mobile search revenues (including data charges) will reach $4.8bn by 2013.
  • Both mobile search adspend and total mobile adspend will be highest in the Far East/China region, followed by Western Europe and North America.

According to Juniper Research's Principal Analyst, Dr Windsor Holden, "While mobile advertising was historically dominated by campaigns conducted almost exclusively via SMS, the mass adoption of 2.5G and 3G handsets -- combined with the development of applications enabling targeted, instant measurement and frequency capping -- mean that we now have a situation where consumers can receive personalised advertising across a variety of rich media delivery channels."

What do you think of this data? Are you exploring the mobile search ad space? Leave a comment!

Related Reading:
Avoid the Pitfalls of Mobile Marketing
One in Five Users Gives Mobile Search and Audio Ads Thumbs Up

SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

Recommend this story

comments powered by Disqus