Taking on a large search engine optimization client can be a daunting proposition. In today's SEM Agency Issues column, How to Take on a Major SEO Client"," William Flaiz shows that it's simple, when you break it down: first, give them what they need; then give them what they want. Finally, give them what they don't yet know they need.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!