Taking on a large search engine optimization client can be a daunting proposition. In today's SEM Agency Issues column, How to Take on a Major SEO Client"," William Flaiz shows that it's simple, when you break it down: first, give them what they need; then give them what they want. Finally, give them what they don't yet know they need.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.