Yeah, you read that headline correctly. In a statement that no one believes, Steve Ballmer said in Moscow today that the bid for Yahoo was 'never strategic.'
Ballmer has been going around saying that Microsoft wants to catch Google in the search game, which was the reason behind their Yahoo bid.
strat·e·gy noun - a plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result (via Ask.com's recently acquired Dictionary.com)
The Microsoft CEO is now boasting that it has $50 billion to spend on all sorts of acquisitions. Not that they're strategic or anything.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!