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SEW Experts: Microsoft Search CashBack: Stealing from Google?

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Search Engine Watch Expert - Erik QualmanMicrosoft announced it will give cash back to people who use Live Search and subsequently click-through and make a purchase. In today's Building Brand Equity column, "Microsoft Search CashBack: Stealing from Google?," Erik Qualman notes that the Live Search CashBack program just might steal that cash (in the form of market share) back from Google.

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