Microsoft announced it will give cash back to people who use Live Search and subsequently click-through and make a purchase. In today's Building Brand Equity column, "Microsoft Search CashBack: Stealing from Google?," Erik Qualman notes that the Live Search CashBack program just might steal that cash (in the form of market share) back from Google.
Early Bird Rates have been extended!
June 12-14, 2013: Join industry experts at SES Toronto for a crash course in the latest strategies in Online Marketing and Advertising.
Save $300 when you register by Thursday, May 23.