IndustryObama’s Online Ad Spend Favors Google, Top Source of Donations

Obama's Online Ad Spend Favors Google, Top Source of Donations

Kate Kaye at Clickz has done some in-depth analysis of the online ad spending of Democrat Presidential Candidate Barack Obama. The Illinois Senator has spent $3.47 million this year in online advertising.

Of that, $2.8 million went to Google while Yahoo received $180,000. Smaller amounts also went to Facebook, CNN.com, Gothamist, and Politico.

Google, of course, dominates the online advertising market, so it’s a smart play by anyone to spend with them. But Google just happens to be number 13 on OpenSecrets.org list of top donors. The list compiles monies donated by corporate political action committees and individuals (who must report who they work for when contributing).

Related Reading:
Presidential Candidates Need Some Help with their Reputations
Clinton, McCain, Obama: Drilling Down on Local in Campaign ’08

Resources

The 2023 B2B Superpowers Index

whitepaper | Analytics The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing

whitepaper | Analytics Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook

whitepaper | Digital Marketing The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

whitepaper | Digital Marketing Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y