Microsoft has announced a partnership with HP where the Live Search toolbar will be distributed on 2009 PCs. The toolbar will appear on consumer PCs shipped to customers in the U.S. and Canada. Additionally, the default search engine browser will also be set to Windows Live Search.
“This agreement with HP is a strategic indicator of our increased focus on securing broad-scale distribution for Live Search,” said Kevin Johnson, president of the Platforms & Services Division at Microsoft. “This is the most significant distribution deal for Live Search that Microsoft has ever done, and we are very pleased to be partnering with HP to help bring Live Search to millions of consumers across North America.”
“This agreement provides HP customers with an outstanding search product in Live Search, as well as a user-friendly, fully customizable way to access their favorite online services,” said Ulf Claesson, vice president of Worldwide Attach at HP. “Microsoft shares HP's passion for delivering world-class technology to consumers in meaningful ways, and today's announcement will help to provide an even more personal computing experience for HP customers.”
Do you think this will boost Microsoft's search market share? Leave your thoughts in the comments!
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.