If one of your top keyword phrases suddenly drops out of the SERPs, do you know what you'll do to fix it? In today's Enterprise Search Marketing column, "When Top Keywords Suddenly Vanish," Aaron Shear shows you that, while the cause may be nothing that you control, there are several things you should be looking at to make sure a change that was made somewhere in your organization didn't cause the problem.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.