comScore today released its first report on the U.K. search market from its enhanced comScore qSearch 2.0 online search measurement tool. The service, which was first launched in the U.K. in September 2007, has been updated to include several local market properties where search activity occurs, such as Rightmove Sites and Bebo.com.
I discussed how this expanded definition of "search" changes the landscape in the U.S. back in March in an article entitled, "Introduction to Search Engine Marketing at SES New York 2008."
In the U.K., Google Sites continued its reign as the leading search property in April with 74.2 percent of all searches. eBay ranked second with 6 percent, followed by Yahoo! Sites (4.3 percent) and Microsoft Sites (3.4 percent).
Two U.K. properties, Rightmove Sites (0.8 percent share) and Bebo.com (0.7 percent share), ranked amongst the top 10. Popular social networking property, Facebook.com, claimed a 1.8-percent market share in April.
Yes, people conduct searches at social networking sites. It's not your father's SEO.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!