In many cases, search is the first step in the customer buying process, when they're in research mode. But, at other times, search comes into play in response to an offline campaign. In today's Web Analytics and ROI column, "Measuring the Impact of Multichannel Marketing," Eric Enge describes the ways Web analytics tools can be one powerful component in measuring the impact and effectiveness of an offline marketing campaign.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.