In many cases, search is the first step in the customer buying process, when they're in research mode. But, at other times, search comes into play in response to an offline campaign. In today's Web Analytics and ROI column, "Measuring the Impact of Multichannel Marketing," Eric Enge describes the ways Web analytics tools can be one powerful component in measuring the impact and effectiveness of an offline marketing campaign.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!