The European Court of Justice (ECJ), Europe's highest court, will hear a case brought forth by high fashion retailer Louis Vuitton regarding trademark issues associated with Google's Adworsd program. The retailer previously won a case in France over the matter.
Louis Vuitton says that Adwords offers advertisers the ability to bid on terms like "Louis Vuitton fakes" and "Louis Vuitton replicas," but claims that Google does not have the right to offer their trademarked name as part of their search advertising program.
Similar cases brought forth in various states within the U.S. have yielded differing rulings.
No court date has been set and it could take up to a year for the ruling to be decided.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!