Want to enjoy lower cost-per-sale and offer a better user experience? A highly customized, localized marketing approach is vital to your keyword strategies. In today's Vertical Search column, "Winning the Local Search Battle - Part 2," local search expert Gregg Stewart looks at some winning search marketing strategies for local campaigns.
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.