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SEW Experts: What is Valid Link Bait?

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Search Engine Watch Expert - Frank WatsonSearch Engine Watch Expert - Chris BoggsA 13-year-old stealing a credit card to buy Xbox-playing hookers. Hidden widget links. Social media traffic bait. Morality and marketing living together. Mass hysteria. In today's SEM Crossfire column, "What is Valid Link Bait?," Frank Watson and Chris Boggs address recent issues with ethical questions of linkbuilding, like fake articles being created to generate links, or hidden links in widgets.

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