Yahoo has joined the CBS Audience Network as a distribution partner. Yahoo TV will add CBS'x online catalog of full episodes and network programming to its lineup, which already includes NBC, FOX and over 15 cable networks.
CBS will get a boost from the Yahoo TV's audience. With Yahoo, the CBS Audience network will reach 92% of U.S. web users with 300+ video partners.
"As the #1 online TV site, Yahoo! TV is committed to offering our users the most comprehensive television experience on the Internet," said Karin Gilford, Vice President of Entertainment and Lifestyles, Yahoo!. "The partnership with CBS significantly expands our video offerings and provides our users with a consistent and best-in-class viewing experience. It's all part of our strategy to become the starting point for the most consumers on the Web."
"This announcement underscores the value of CBS's open, non-exclusive, multi-partnership strategy for distributing our content online," said Anthony Soohoo, Senior Vice President and General Manager of Entertainment, CBS Interactive. "We are delighted to add Yahoo! to the Audience Network, not only because of their reach, but also because they offer a great user experience for CBS content. This is a win-win in that it bolsters the distribution of CBS content while giving Yahoo! users access to programming that has proven to be among the most popular professional content online."
This won't be the first TV partnership between Yahoo and CBS. In December 2005, Yahoo announced that it would be offering four episodes of CBS sitcoms in what was dubbed the CBS Comedy Bowl.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.