AOL has announced the expansion of its online advertising solution, Platform-A, to Europe. The move is a natural one when considering AOL's recent acquisition of UK-based social network Bebo and the European ties existing partners already have:
- Advertising.com has sales offices in nine countries in Europe
- ADTECH is based in Frankfurt, Germany
- buy.at is a leading affiliate network based in the U.K.
“By bringing Platform-A to Europe, we can offer advertisers the best marketing tools and technologies available to help them effectively and efficiently deliver their messages to online audiences across Europe,” said Randy Falco, AOL Chairman and CEO. “This builds on AOL's strong presence in Europe, and positions AOL for growth in three key areas – publishing, people networks, and our advertising network.”
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