SEO News
Search

Google Opens Location-Aware Application to 3rd Party Developers

johnson-nathania
by , Comments

Last year, a Google maps for mobile upgrade included the "My Location" feature. It allows users to find out where they are even if their phones don't have GPS. Now Google is opening up the application to 3rd party developers.

My Location uses cell phone towers to approximate the location of a cell phone user. Writing on the Google mobile blog, Zhengrong Ji and Ravi Jain of the Google mobile team explained:

"If the phone has GPS, the Maps application on the phone sends the GPS coordinates along with the cell ID to the Google location server. Over millions of such updates, across multiple phones, carriers, and times, the server clusters the GPS updates corresponding to a particular cell ID to find their rough center. So when a phone without GPS needs its own location, the application on the phone queries the Google location server with the cell tower ID to translate that into a geographic location, i.e., lat/long coordinates."

Gears for Windows Mobile and Android already have location APIs, and Google says they expect to see the My Location API implemented on the Apple iPhone applications as early as this month, as Apple launches their highly anticipated store for iPhone apps.

Related Reading:
Google Patent Details Mobile Search Plans


ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

Recommend this story

comments powered by Disqus