How do you find problems with your landing page hidden in your test results? Instead of waiting only for good news, filter it out instead. In today's By the Numbers column, "Uncovering Site Problems for Landing Page Optimization, Part 1," Tim Ash shows you that the key is to accentuate the negative, focusing on problems and things that are askew.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.