Recently, changes to Google Trends have been noticed, and today Google is finally announced a new version of the tool on the Official Google blog. The latest version includes a numeric metric dubbed 'relative scaling' and the ability to export trends data.
With relative scaling, the numbers will not provide exact data, but will give you ballpark of how certain terms are trending. Here's how Heej Hwang of the Google Trends team explained relative scaling:
You'll notice a number at the top of the graph as well as on the y-axis of the graph itself. These numbers don't refer to exact search-volume figures. Instead, in the same way that a map might “scale” to a certain size, Google Trends scales the first term you've entered so that its average search volume is 1.00 in the chosen time period. So in the example above, 1.00 is the average search volume of vanilla ice cream from 2004 to present. We can then see a spike in mid-2006 which crosses the 3.00 line, indicating that search traffic is approximately 3 times the average for all years.
The export function offers two options: relative scaling or fixed scaling. Fixed scaling is data scaled to a specific timeline.
Previously, users noticed the removal of the ability to view trends hourly.
What do you think of the new Google Trends? Give us your thoughts in the comments.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!