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Yahoo! to Integrate Right Media and AMP Ad Management Platforms, But When?

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Yahoo! is planning to combine their AMP and Right Media ad management platforms, reports Zachary Rodgers over at ClickZ. The question is when, and the answer is vague at best.

The AMP platform is expected to launch in Q3 but only to newspaper consortium partners. But it could take longer to integrate Yahoo!'s BlueLithium Network and the Yahoo! Publisher Network.

Still, display advertising is where Yahoo really shines over Google. Despite its recent DoubleClick acquisition, display ads aren't something Google really "gets" yet.

Read Zachary Rodgers full post on Yahoo's ad management integration plans on ClickZ.


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