SEO News
Search

Yahoo! to Integrate Right Media and AMP Ad Management Platforms, But When?

johnson-nathania
by , Comments

Yahoo! is planning to combine their AMP and Right Media ad management platforms, reports Zachary Rodgers over at ClickZ. The question is when, and the answer is vague at best.

The AMP platform is expected to launch in Q3 but only to newspaper consortium partners. But it could take longer to integrate Yahoo!'s BlueLithium Network and the Yahoo! Publisher Network.

Still, display advertising is where Yahoo really shines over Google. Despite its recent DoubleClick acquisition, display ads aren't something Google really "gets" yet.

Read Zachary Rodgers full post on Yahoo's ad management integration plans on ClickZ.


ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

Recommend this story

comments powered by Disqus