Google and Yahoo may announce a partnership this afternoon at 4:30pm EST / 1:30pm PST. At least, that's the rumor coming from TechCrunch. Of course, this is the same rumor that the Wall St. Journal published on May 2, 2008.
There's no question a Google-Yahoo partnership would throw a wrench into Microsoft's merger plans to create MicroHoo. Billionaire investor Carl Icahn's efforts to oust the current Yahoo management would also be derailed.
We're skeptical there's a billion dollars in cost savings through a Google-Yahoo search partnership. In the short term, it's a Yahoo win.
In the long term, a search partnership would turn Yahoo into just another portal.
Early Bird Rates have been extended!
June 12-14, 2013: Join industry experts at SES Toronto for a crash course in the latest strategies in Online Marketing and Advertising.
Save $300 when you register by Thursday, May 23.