SEO News

Google's Related Searches Fresher Than Ever

by , Comments

Google has announced that their related search suggestions are now extra fresh. Writing on the Official Google Blog, Rajat Mukherjee, Group Product Manager, Search and Adam Westall, Software Engineer said, "Recently, we improved our algorithms to process new information faster, and the result is quite tangible -- you should now see fresher suggestions for queries on current topics of interest."

They gave several examples. One is the iPhone. Now, if/when you search for the iPhone you'll get a suggestion for the iPhone 3G, announced this week. This suggestion should come as a surprise to no one informed about the relationship the search engine has with the fruit.

Other examples include:

1. Searching for tomatoes and getting a suggestion about the recent salmonella situation
2. Searching for us open and seeing a US Open Golf Tournament suggestion
3. Searching for kung fu and getting a tip about the Kung Fu Panda movie (which my kids loved, btw).

I personally could not duplicate the results for any of these examples in Firefox, but I could in Internet Explorer.

What are you seeing when it comes to Google related searches? Let us know in the comments.

Related Reading:
Google Finally Copies Microsoft, Adds 'Related Searches' to Google News

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

Recommend this story

comments powered by Disqus