Creating a mobile ad campaign that displays banner ads on Google's mobile content network can be ideal for businesses that rely on phone calls to start or close a sale. In today's Content Advertising column, "Google Mobile Advertising on the Content Network," David Szetela explains how to do this without requiring a mobile Web site design, because clicks on the ad will be directed to a Google-supplied mobile-friendly page describing your business.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!