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Google Dominates Mobile Search Market Share in Q1 2008

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Continuing its dominance in search, Google saw 61% of mobile searches in the first quarter of 2008, according to data released by Nielsen Mobile. Yahoo came in second at 18%, while MSN lagged behind at third with 5%.

65% of Google searchers were male while 63% of Yahoo searchers were male.

When it comes to what mobile searchers are looking for, Google and Yahoo users are alike:

Google searches:
Information 33%
Local listings 29%
Websites/navigation 27%

Yahoo searches:

Information 33%
Local listings 24%
Websites/navigation 26%

But finding satisfactory results is still a bit of a challenge when it comes to mobile search. Only 44% of Google searchers and 40% of Yahoo searchers rated their experience in the 8-10 range on a scale of 10.

Last week, Google announced that it updated its mobile search offering to make it faster for searchers on the go.


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