SEO News
Search

Google Dominates Mobile Search Market Share in Q1 2008

johnson-nathania
by , Comments

Continuing its dominance in search, Google saw 61% of mobile searches in the first quarter of 2008, according to data released by Nielsen Mobile. Yahoo came in second at 18%, while MSN lagged behind at third with 5%.

65% of Google searchers were male while 63% of Yahoo searchers were male.

When it comes to what mobile searchers are looking for, Google and Yahoo users are alike:

Google searches:
Information 33%
Local listings 29%
Websites/navigation 27%

Yahoo searches:

Information 33%
Local listings 24%
Websites/navigation 26%

But finding satisfactory results is still a bit of a challenge when it comes to mobile search. Only 44% of Google searchers and 40% of Yahoo searchers rated their experience in the 8-10 range on a scale of 10.

Last week, Google announced that it updated its mobile search offering to make it faster for searchers on the go.


ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

Recommend this story

comments powered by Disqus