Continuing its dominance in search, Google saw 61% of mobile searches in the first quarter of 2008, according to data released by Nielsen Mobile. Yahoo came in second at 18%, while MSN lagged behind at third with 5%.
65% of Google searchers were male while 63% of Yahoo searchers were male.
When it comes to what mobile searchers are looking for, Google and Yahoo users are alike:
Local listings 29%
Local listings 24%
But finding satisfactory results is still a bit of a challenge when it comes to mobile search. Only 44% of Google searchers and 40% of Yahoo searchers rated their experience in the 8-10 range on a scale of 10.
Last week, Google announced that it updated its mobile search offering to make it faster for searchers on the go.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!