The most talked-about book in the search engine industry was just bought by Atlantic Books' editor-in-chief Ravi Mirchandani. He bought the investigation into internet superpower Google by New York Times columnist Randall Stross.
Planet Google: How One Company is Transforming Our Lives looks at the company's story so far and its impact on business and culture.
Rights in the UK and Commonwealth, excluding Canada, were acquired from Free Press / Simon & Schuster. Atlantic will publish in October.
News comes courtesy of Tom Holman over at Bookseller.com, which just awarded the annual "oddest title" to "Want Closure in Your Relationship, Start With Your Legs" was crowned the winner of the Diagram Prize for Oddest Title of the Year, after a record-breaking 8,500 votes online.
The runner-up is "I Was Tortured By the Pygmy Love Queen" (20%) and in 3rd place is "Cheese Problems Solved" (19%).
Save up to $400! Register now for SES New York 2012, the Leading Search & Social Marketing Event, taking place March 19-23. Google's Digital Marketing Evangelist Avinash Kaushik will keynote. Hurry, pre-agenda rate expires March 2!
