SEO News
Search

Paid Search Key in Projected Online Overtake of TV in UK Ad Spend

johnson-nathania
by , Comments

Paid search will take a lead role in online overtaking TV in the UK ad spending this year, according to Enders Analysis. Search ads are expected to surpass £2 billion, making up 60% of the online ad spend this year. The projections are in line with an e-Consultancy survey where 63% of companies said they planned to increase their paid search budget.

Google will see 80% of the search spend, possibly more with the recent announcement of an ad deal with Yahoo. 85% of search ads went to Google in the first quarter of 2008.

The total online ad spend is expected to reach £3.56 billion, while TV ad spend is expected to be £3.39 billion. Online ads will make up 19% of total advertising in the UK.


ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

Recommend this story

comments powered by Disqus