Search Engine Strategies Toronto wrapped up yesterday. I'll be analyzing some of the new trends that I spotted in Canada over the next couple of weeks. But I wanted to share the top stories and blog posts for SES Toronto Day 2 this morning, so you can get a sense of the highlights from the SEM conference.
Fredrick Marckini, the Founder of iProspect and Chief Global Search Officer of Isobar, gave the opening keynote. Mona Elesseily, the Director of Marketing Strategy of Page Zero Media, interviewed Marckini for the Search Engine Strategies Conference & Expo Channel on YouTube right after his keynote.
Fredrick Marckini of Isobar on Tracking Offline Conversions
Accordion Guy Joey deVilla provides a full set of notes from the keynote in a post entitled, “Fredrick Marckini's Keynote at Search Engine Strategies 2008 Toronto.”
Bryan Eisenberg, the Co-Founder of Future Now Inc., gave the keynote presentation on Day 2 of SES Toronto. Mitch Joel, President of Twist Image, interviewed Eisenberg about the impact of the economy on search engine marketing.
Bryan Eisenberg on Site Metrics and Optimization
Jennifer Laycock of the Search Engine Guide Blog says, “If you only read one link from today's Puppy's Picks, you should check out Chris Winfield's fantastically creative Twitter presentation from SES Toronto.” Winfield made his presentation at the “Twitter: Ultimate Time Waster or Great Tool?” session.
Rahaf Harfoush, aka The Foush, also weighs in on this session in a post entitled, “SES Toronto - Is Twitter A Time Waster?”
Chris Ragobeer of The Toronto Marketing and Technology Blog covered “SES Toronto 2008 Day 2 : Web 2.0 & Search Engines.”
Lisa Tarticchio of the aimClear Blog covered the “Introduction to Search Engine Marketing” session in a post entitled, "SES Toronto: Essential Return To Basics."
Jim Crocker of the Boardroom Metrics CEO Blog “took a break from reality” to attend the Search Engine Strategies Conference in Toronto and reports his observations in a post entitled, “SES Toronto Day 2.”
Naoise of NVI's Blog also provided some perspective on the conference in a post entitled, “SES Toronto - There's something sticky going on here.”
Stephan Spencer shared some Social Media “Hacks” (at SES Toronto) in his presentation on the “Social Media Success” panel and commented on them in his Scatterings blog.
Meanwhile, south of the border, The Austin Business Journal reported that Austin-based Apogee will open an office in Toronto, Canada, in an article entitled, “Apogee Search sees big potential in Canadian office.”
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.