In past weeks, we discussed some ways to drive traffic to a small business Web site and get their marketing message in front of the right people. In today's Small Business Search Marketing column, "The Big Picture -- Well-Rounded SEM for SMBs, Part 3," Carrie Hill shares a few more elements a small business should consider when looking at a well rounded SEM campaign, including local search, usability, and creating a Web site that will increase conversions.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!