In past weeks, we discussed some ways to drive traffic to a small business Web site and get their marketing message in front of the right people. In today's Small Business Search Marketing column, "The Big Picture -- Well-Rounded SEM for SMBs, Part 3," Carrie Hill shares a few more elements a small business should consider when looking at a well rounded SEM campaign, including local search, usability, and creating a Web site that will increase conversions.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!