In past weeks, we discussed some ways to drive traffic to a small business Web site and get their marketing message in front of the right people. In today's Small Business Search Marketing column, "The Big Picture -- Well-Rounded SEM for SMBs, Part 3," Carrie Hill shares a few more elements a small business should consider when looking at a well rounded SEM campaign, including local search, usability, and creating a Web site that will increase conversions.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!