Yahoo! has licensed Urban Mapping's Urbanware: Neighborhoods, which contains data for 40,000 neighborhood boundaries covering more than 2,000 U.S. cities and towns. The agreement will help Yahoo provide geographically-targeted results based on actual search behavior.
"Urban Mapping's neighborhood boundary information helps us offer our users access to more complete and relevant content," said Bob Upham, Director of Business Development for Yahoo! Geo Technologies. "Allowing users to search by neighborhood yields more appropriate results, adding value and relevancy to the overall experience."
Ian White, Urban Mapping CEO. "Yahoo! clearly sees the value and benefits of delivering neighborhood-based information to their community of users, advertisers, publishers and developers."
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!