Web analytics on your Web site can help you uncover and prioritize potential site problems. In today's By the Numbers column, "Uncovering Site Problems for Landing Page Optimization, Part 2," Tim Ash offers some additional techniques to discover conversion issues on your landing pages, including mining onsite search, or conducting usability testing, focus groups, and surveys.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!