Was the more seasoned Hillary Clinton presidential campaign out-Googled by the more search savvy Barack Obama 2008 campaign? According to Kate Kay, senior editor of ClickZ, our sister site, Clinton Spent Far Less Online Than Obama.
And there are lessons here that every search engine marketer is going to want learn regardless of his or her political stripes.
BNN (Business Network News) recently interviewed Kate Kay, who explained that the Barack Obama 2008 campaign also used pay-per-click advertising on Google for different purposes than the Hillary Clinton presidential campaign. You can watch the video interview with Kate below.
So, are you using geographic targeting? Are you using a soft offer in your PPC advertising and then using an email marketing campaign to follow with direct response marketing?
If you are trying to out-Google your seasoned PPC competitors, consider borrowing a couple of SEM techniques from the search savvy people working for the “skinny kid with a funny name.” Yes, yes, I know they're from Chicago, not New York. But, there's nothing “Second City” about their approach to search engine marketing.
In April, Li Evans reported that Barack Obama was Rocking the Youth Vote. In May, Kevin Heisler reported that the Obama campaign was advertising on the Search Engine Watch Jobs Board. In June, Nathania Johnson reported that Google's Peter Greenberger had tied the Obama and McCain victors to their AdWords spend.
And, now the Barack Obama 2008 campaign is getting ready to make history in American presidential politics. To borrow a line from Abraham Lincon, find out what Chicago-style deep-dish pizza they eat and give it to your other generals.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
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