Google has updated its article entitled, "What's an SEO? Does Google recommend working with companies that offer to make my site Google-friendly?" Included in the update are the benefits of SEO as well as guidelines when choosing an SEO company or consultant.
The benefits mentioned in the article are:
- Reviewing and providing recommendations on your site content or structure
- Content development
- Managing online business development campaigns
- Keyword research
- SEO training
Google also offers up 6 questions to ask a potential SEO vendor, but back in March, our own Marty Weintraub posted 48 questions you should consider when signing up for search marketing services. And earlier today, Aaron Shear discussed upsells agencies use to keep clients on board.
When hiring an SEO agency, it's always important to know enough SEO to make sure your vendor is pursuing the best practices. Google's article is a good place to start and of course, stay tuned to Search Engine Watch for news and tips in the SEO industry.
Introducing... ClickZ Live!
SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
*Super Saver Rates expire Jan 24.