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Yahoo and MerchantCircle Enter Local Online Marketing Partnership

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MerchantCircle, a network of local business owners, has announced a new partnership with Yahoo. As a newly minted Yahoo! Local Ambassador, MerchantCircle members will have exclusive access to Yahoo Local online marketing services. MerchantCircle has seen dramatic growth since December 2007, when it began a new push for its online advertising products. The network has now surpassed 500,000 members.

“Yahoo! is one of the most important brands on the internet – one that really appeals to our local business members. Local business owners tell us they want to advertise on Yahoo! to get more local customers to their storefront,” says Darren Waddell, Vice President of Marketing, MerchantCircle. “This partnership creates an important product option in our growing suite of advertising products for local merchants.”

Merchant Circle expects its members to get access to the program by the end of the summer.

MerchantCircle offers its members SEO-friendly profiles on its site. Last November, MerchantCircle announced a partnership with Citysearch, where members can be featured on the popular online local guide.


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