The 'state-of-the art' day care facilities at Google have increased their pricing to around what it costs to go to some community colleges, according to the New York Times. While the free food, refreshments and candy, once looked upon as a great perk by many outsiders considering a Google job, now seem to be considered pampering by co-founder Sergey Brin, NYT reports.
Though a Google spokesperson denied it, several people who attended a T.G.I.F. meeting in June claim Brin said "he was tired of “Googlers” who felt entitled to perks like “bottled water and M&Ms,” NYT stated.
Hey Sergey, you keep these people at their desks longer - or is it productivity or new thoughts outside the box are not coming as rapidly as in the past? Maybe the $72 million a year spent on food is cutting into Sergey's private income, and he does not want child care to take even more.
Given stock prices are a long way from the $700 highs of last year, it should now not fall on the non-millionaire employees to make up the short fall.
Seems to me this approach is a lot like the minimum bid increases that saw the regular advertiser pay for Google's efforts to stop arbitragers - they were so profitable Google continued this with implementation of Quality Scores to keep minimum bids and have all new advertisers pay premiums starting out their accounts.
Working at Google was once almost an extension of living with your parents, but now it seems dad is starting to charge rent.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!