As many of your know I am a big fan of both Google Analytics and Google Website Optimizer. But these excellent tools, along with Google Webmaster Tools are treated by most people as individual single-purpose applications.
There are tremendous synergies possible when you combine them in innovative ways. For the first time, the product teams for each one are stepping out of their respective silos and putting on a joint webinar about how to get the most out of combining them.
More info on the The Google Trifecta: Webmaster Tools, Analytics, Website Optimizer webinar (July 8th, 9-10am PDT)
I strongly urge everyone to listen in…
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.