As many of your know I am a big fan of both Google Analytics and Google Website Optimizer. But these excellent tools, along with Google Webmaster Tools are treated by most people as individual single-purpose applications.
There are tremendous synergies possible when you combine them in innovative ways. For the first time, the product teams for each one are stepping out of their respective silos and putting on a joint webinar about how to get the most out of combining them.
More info on the The Google Trifecta: Webmaster Tools, Analytics, Website Optimizer webinar (July 8th, 9-10am PDT)
I strongly urge everyone to listen in…
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!