As many of your know I am a big fan of both Google Analytics and Google Website Optimizer. But these excellent tools, along with Google Webmaster Tools are treated by most people as individual single-purpose applications.
There are tremendous synergies possible when you combine them in innovative ways. For the first time, the product teams for each one are stepping out of their respective silos and putting on a joint webinar about how to get the most out of combining them.
More info on the The Google Trifecta: Webmaster Tools, Analytics, Website Optimizer webinar (July 8th, 9-10am PDT)
I strongly urge everyone to listen in…
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.