For many small businesses, commercial transactions don't take place on the Web. Anything that you'd traditionally look for in the print yellow pages becomes a local search on the Internet. In today's small business search engine marketing column, "Local Search for Little Biz," Carrie Hill shows small business owners that there are steps they can take to influence many of the factors that positively affect local search rankings.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.