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Yahoo Gains, Google Declines, and MSN Plummets for Q2 2008 Search Ads

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AdGooroo has released second quarter search advertising results, and Google's client base is down 6.4% from the previous quarter. Google also declined 8.5% year-over-year.

Things were far worse for MSN. Their client base dropped a whopping 20% from Q1. The decline contributed to a 6.7% drop year-over-year. The decrease is not really a surprese since Microsoft has essentially admitted how bad their search is in their attempt to acquire Yahoo, and their successful acquisitions of FAST and Powerset.

Meanwhile, Yahoo could use some good news right now, and the AdGooroo data delivers. Yahoo saw a slight increase in its advertiser base at 0.03% over last quarter, and up 9.8% over last year.

Here's a chart with all the data goodness:

Adgoorooq2-2008-thumb


AdGooroo also reported data on the number of ads per keyword. Globally, the number of ads per keyword declined across Google, Yahoo, and MSN. When just looking at the U.S., however, Yahoo and Google held steady while Microsoft saw a decline.

More data for the math junkies:

q2adsperkeywordglobal.png

q2adsperkeywordusa.png

What do you think of these numbers? Let us know in the comments.


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