AdGooroo has released second quarter search advertising results, and Google's client base is down 6.4% from the previous quarter. Google also declined 8.5% year-over-year.
Things were far worse for MSN. Their client base dropped a whopping 20% from Q1. The decline contributed to a 6.7% drop year-over-year. The decrease is not really a surprese since Microsoft has essentially admitted how bad their search is in their attempt to acquire Yahoo, and their successful acquisitions of FAST and Powerset.
Meanwhile, Yahoo could use some good news right now, and the AdGooroo data delivers. Yahoo saw a slight increase in its advertiser base at 0.03% over last quarter, and up 9.8% over last year.
Here's a chart with all the data goodness:
AdGooroo also reported data on the number of ads per keyword. Globally, the number of ads per keyword declined across Google, Yahoo, and MSN. When just looking at the U.S., however, Yahoo and Google held steady while Microsoft saw a decline.
More data for the math junkies:
What do you think of these numbers? Let us know in the comments.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!